I know a lot about this already

So let me add my two cents...and correct your post...
ASUS is doing well, but they suffered a defeat from Gigabyte. Gigabyte started making better boards than ASUS to the point ASUS tried to buy them out through a Merger and Gigabyte said No. ASUS recently started outsourcing parts from CHINA, meaning I will never buy an ASUS board again while Gigabyte still manufactures its parts in Taiwan and Japan. They have direct ties with Nikkia Assembly Plant, the third largest assembly plant in the world. I do own an ASUS board for my AMD platform, but the Gigabyte board I have.....is actually the preffered Overclocking board used in HardOCP, Anandtech and dozens of other sites. Their models are DS-3, DS-4, DQ-4 and DQ6.
In regards to AMD. Its actually the other way around.....
AMD made a Hybrid Idea through their 780G Chipset. It was the first Chipset out there that allowed a discreet graphics solution to be used combined with an integrated graphic chipset. They allowed HD 3200 integration to occur and currently its the most powerful integrated chipset out there. It took them 2 years to develop that technology.
Nvidia saw that they were selling like hotcakes...and they ended up creating an Integrated Chipset Idea by going another way. They wanted to not just have the idea that AMD put into play, they wanted to find a way to run Direct X 10.1 without any x4AA penalty by seeing if they could combine the chipset to make up for the performance hit...and add more memory directly.
Everyone has been taking in Anger by Microsoft's Vista and their Direct X 10.1 forcing users to use x4AA as something mandatory which ruins the image at high resolution, that everyone is trying to find solutions...Also the companies realized that many people exist who are not extreme and have been making more products to suit their needs.
You seem to like computers and technology..So I guess we can chat from now on. ^_^